CRM Enrichment | Floqer

Keep your CRM _clean, complete, and current, effortlessly.

Access 100+ data providers and AI web research in one platform to keep your CRM clean, current, and complete, with no duplicates, no gaps, and no manual effort.

Customer story

Totango made their CRM 100% relevant and up to date.

Angel Jimenez

Revenue Operations, Totango

Before Floqer, our SDRs were easily spending 20-plus minutes per account just researching whether it was even worth a call. They'd be bouncing between Sales Navigator, ZoomInfo, Salesforce, it was a lot. Now everything is always ready for them in our CRM, we've almost certainly cut prospecting time by 70%, and reps are working three times more accounts each week.

70%

Prospecting time saved

3×

Accounts worked per rep, per week

100%

CRM relevance, ICP-validated

About Totango

Customer success platform for B2B SaaS. Totango unifies customer data, engagement signals, and success workflows for revenue teams. Headquartered in Redwood City, California.

The problem

Stale data isn't about CRM hygiene. It's about revenue.

MISSCORED

Scores run on gaps, not signals

Hot accounts sit in nurture. Cold ones get called.

STALE SIGNALS

Outreach lands on stale titles,

Every touch misses before it even starts.

THE SDR TAX

Reps verify every record by hand

Hours wasted on researching accounts every day.

SILENT LEAKAGE

Champions move on & nobody notices

Warm paths into new accounts expire quietly.

Why teams choose Floqer

Watch a CRM repair itself.

The same records, before and after one Floqer pass: verified, enriched, deduplicated, refreshed, scored, and routed. No hands.

FLOQER · CRM SYNC

Before 187 days stale

Maya Chen stale

Northwind Analytics

Marketing Manager

Dana Whitfield stale

Cobalt Labs

Work email—

Jordan Park

Atlas Terminal

Head of Growth

Jordan Park duplicate

Atlas Terminal

Work email—

+ 57 more stale records

FLOQER ENGINE

VERIFY

+6

ENRICH

DEDUPE

REFRESH

SCORE

ROUTE

After up to date

Maya Chen high

Northwind Analytics

✓ VP Marketing

job change · 2h

AE · K. Shah

Dana Whitfield med

Cobalt Labs

✓ dana.w@cobaltlabs.com

AE · M. Blake

Jordan Park med

Atlas Terminal

✓ jordan.park@atlasterminal.com

merged 2 → 1

AE · K. Shah

+ 57 more, all repaired

In practice

Six jobs your admins set up once.

Each runs as a Floqer workflow. Configure it, watch it write back, never touch it again.

[ 01 ] ENRICH · REFRESH

Every record complete on arrival, and kept that way.

A lead lands in Salesforce or HubSpot and Floqer fills it: verified email, direct dial, title, firmographics. Then it re-checks every record on a schedule, so nothing goes stale again.

Import from Salesforce

New leads + records untouched > 30 days

Refresh & Enrich

New email / title / phone… +6

Current employer

New hires in our ICPs

Signals (funding, hires, jobs…)

[ 02 ] MONITOR · RESEARCH

Catch what no provider sells.

Floqer's web agents read the open web, G2, and Reddit for the signals databases miss: job changes, funding, layoffs, hiring spikes. Every answer carries the source it came from.

Deep Research

Read the open web with Floqer's Web Agents

Bad reviews & posts across G2, Reddit: layoffs, growth spikes, and more

[ 03 ] DEDUPE

One record per human. Finally.

Floqer finds duplicates across leads, contacts, and accounts, merges them on rules you control, and logs every field it touched. No more two reps working the same buyer.

FLOQER · DEDUPE

Jordan Park duplicate

Atlas Terminal

Head of Growth · Salesforce lead

Jordan Park duplicate

Atlas Terminal

Growth Lead · HubSpot contact

Merge on your rules

Keep newest verified field · log every change

Jordan Park merged 2 → 1

Atlas Terminal

Head of Growth · one clean record

[ 04 ] SCORE · ROUTE

Clean data that goes somewhere.

Score every account on ICP fit and live signals, then route it: high-priority to an AE and an omnichannel sequence, job changes to a champion play, the rest to nurture. The CRM write is the middle of the workflow, not the end.

Score and make your data actionable

High-priority

AEs assigned

Omnichannel sequence

Job-change play

Cadence for champions

Low-priority

Nurturing pool

The payoff

Clean data compounds.

Every GTM motion downstream of your CRM inherits clean data instead of rot. Routing gets faster, scoring gets truer, segments get sharper, and reps get their day back.

-586%

HIGHER DATA ACCURACY,

VS ZOOMINFO

-261+

HOURS SAVED FOR MAR-OPS

PER WEEK

-860%

MORE EMEA DATA COVERAGE

UP FROM 16%

-652+

LIVE DATA POINTS

MONITORED PER ACCOUNT

The shape of the work

Every customer, completely understood. Every signal, acted on.

Connect Salesforce or HubSpot in minutes. Floqer finds the rot, fills the gaps, and keeps every record ready to act on. You never run a cleanup project again.